Please join us at the next Silicon Valley IxDA meeting, on Wednesday,
January 16, 2008. Jonathan Arnowitz and Michael Arent will give a talk on
prototyping.

Effective Prototyping
Jonathan Arnowitz and Michael Arent

Who ineffectively prototypes? Unfortunately, we all do. The current state of
the art of prototyping relies heavily on serendipity. How can you take a
more strategic view of prototyping? This interactive discussion covers the
strategy, tactics, and tools of prototyping—including a demonstration of
some unlikely prototyping tools.

Presenter Bios:

Jonathan Arnowitz is currently a User Experience Architect at Google Inc. He
has over 20 years experience in designing user experiences. Jonathan started
out designing interactive multimedia software. In 1991, Jonathan moved to
the Netherlands where he was an interaction design consultant for over 10
years. Most recently, he worked as a Senior Interaction Designer for
PeopleSoft, then as User Experience Architect for SAP Labs, where he worked
on designing, training, and implementing user experience patterns for the
next generation of SAP applications.

Jonathan also volunteers with ACM/SIGCHI, for which, among other things, he
was a co-founder of the DUX conference (Designing for User Experiences),
co-editor in chief of Interactions Magazine, and most recently, the Design
Community co-chair for CHI2008. Jonathan is also co-author of the book
Effective Prototyping for Software Makers, published by Morgan Kaufmann.

Michael Arent is currently Vice President of User Interface Architecture at
SAP Labs, in Palo Alto, California. He leads a team of user experience
professionals in defining and specifying the user interface building blocks
for application software targeted to the small and medium-size business
marketplace. His team also defines and manages the user interface standards
and guidelines that ensure consistency and quality in the user interface and
user experience of SAP software solutions.

Michael has had a distinguished career in UX design, as a manager and
individual contributor—prior to SAP, with such major companies as
PeopleSoft, Adobe Systems, MetaDesign, Sun Microsystems, and Apple Computer.
In addition to enterprise business and analytics software solutions, he has
been involved in forward-thinking projects, including interactive multimedia
and TV and Internet-based commerce. Michael is also co-author of the
recently released book Effective Prototyping for Software Makers.
  
Date & Time:
Wednesday, January 16, 2008
6:30-7:30 pm—Socializing and Refreshments
7:30-9:30 pm--Program and Q&A

Location:
Google
1600 Amphitheatre Parkway
Mountain View, California 94043

Go to the Lobby of Building 41 to sign in with security, who will then
escort you to the event in Building 40.

For more information, go to: http://www.baychi.org/calendar/20080116/

For directions, go to: http://www.baychi.org/calendar/20080116/directions/

Co-sponsors of this event:

* IxDA (Interaction Design Association) Silicon Valley Face to Face
* BayCHI IxD BOF

Pabini Gabriel-Petit
IxDA Silicon Valley Local Coordinator
BayCHI IxD BOF Leader

Principal User Experience Architect
Spirit Softworks LLC
www.spiritsoftworks.com
[EMAIL PROTECTED]


________________________________________________________________
*Come to IxDA Interaction08 | Savannah*
February 8-10, 2008 in Savannah, GA, USA
Register today: http://interaction08.ixda.org/

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