Hi

A good discussion has been going on the new Mac Air and its design elements
but I want to touch on a slightly different question. What part of the
Mac Air belongs
to IxD and is it all about IxD or there are more important elements to
the design?
To elaborate, the thin form factor holds inside it an equally thin and
a much more
complex printed circuit board that must have been designed by a
hardware designer.
Similarly there is a whole lot of design that would have gone into
creating the super
thin shell that needs to be as sturdy as the thick cousins. The LCD panel needs
to be redesigned and so does the keyboard, the battery pack and even the fans
that will be cooling the processor in such a thin form factor. I have
actually burnt my fingers
a few times after I left my Dell laptop running all night to run some
processor hungry
simulations (Try touching a 60 watt light bulb after 60 seconds of
switching it on; the
pentium processor itself eats about 130 watts and without a well
designed fan it will burn
out in a few minutes even while web browsing).

But the fact is that what strikes first is the Visual form and it
surely will get people to the
Apple Store to check out the Mac Air, but that sure is not the end.
The question I really
want to put out is, whether it is justified to credit the whole making
of Mac Air to a group of
Interaction designers who mostly gave it the Visual form. I know a lot
of you will come back
saying a product is joint effort but the fact is nobody is even
talking what it would have taken
to design whats inside the Mac Air.

Cheers
Pankaj
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