Marianne,
Our company izzydesign (izzydesign.com) uses PDF brochures in a
"Downloadable tools" section.  When I was involved in designing the
site we ran through several rounds of research and decided that we
would offer PDFs.  There were a few reasons for this:

1.  That is what our sales force wanted.  The request was to have
easy-to-download and print files.

2.  PDF downloads were the easiest solution at the time.  We already
had the files and it was easy to post them for download

3.  With our audience and my inability to often successfully
implement new technology in an easy to use solution (why I joined
this group...needed to learn more) the PDF seemed to be a good fix.

All that said there have been some drawbacks.

1.  For things like fabric swatches (we need these for sampling of
our chairs) PDFs must be extremely large with hi-res files.  Our
fabric PDFs have been miserable failures

2.  The linear fashion doesn't fit web very well.  Putting something
that has been designed for print online causes some issues.  If I want
to search and get specific info, it is much more difficult with PDFs.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=24885


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