If you want to see how this is done, I strongly suggest you read the classic Built To Last. (http://tinyurl.com/2yjzoj) They've done a good job of how you create stock indexes based on business practices.
You don't really want to compare it with the market overall, since the market tends to equalize. Instead, you want to choose comparable organizations in the same industries with inverted metrics to see performance. (For example, tracking Netflix vs. Blockbuster or Apple vs. Sony.) That said, the noise in the market data (such as this week's huge fluctuations) makes it so you need to look at fairly long windows. We're talking greater than 20 or 30 years. Strategies like Usable products and UX are really too young to get solid data. In 40 years, we could have this conversation and it would likely be much more meaningful. Jared On Jan 24, 2008, at 10:02 AM, Mark Schraad wrote: > This is a great idea... the caveat is the execution and metrics. > Bringing the into the boardroom will result in having your backside > handed to you. There is very little in the way of reliable or > reproducible metrics here. The list of investment is incredibly > front loaded with prior and forecastable success. I would LOVE to > see this theory fortified with harder evidence... hmmm, what should > I be doing nights and weekends... > > Mark > > > On Thursday, January 24, 2008, at 09:51AM, "Todd Zaki Warfel" > <[EMAIL PROTECTED]> wrote: >> http://www.teehanlax.com/blog/?p=293 >> >> Tehann+Lax invested $50k in what they called a UX fund last year and >> tracked it against the rest of the market. They focused on companies >> they felt focused on UX. Those included: Apple, Electronic Arts, >> Google, JetBlue, Netflix, Nike, Progressive Insurance, Research in >> Motion, Target, and Yahoo. >> >> Overall, they were up 39%, much better than the market average. Some, >> however, did not fare that well. >> >> On Jan 24, 2008, at 9:41 AM, Jared M. Spool wrote: >> >>> My short list of some of those companies are Apple, JetBlue, >>> Starbucks, Nintendo, and Netflix. ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
