My biggest - one of them at least, "axes to grind" - is the use of
"in-language," "jargon," bad metaphors and cliches. The most annoying one,
however, is the use of sports metaphors in diction. I have seen politicians
speeches and marketing websites where a reader is subjected to paragraphs of
nothing more than bad-metaphors and cliches strong together, one after
another, signifying (in the Lacanian sense) nothing whatsoever. I don't want
to touch-base to enhance synergies while mitigating against potentialities,
knock it out of the park, hit a home run, score a touchdown while standing
shoulder to shoulder with my team mates, or create any win-win situations
that leverage my core competencies. For those so inclined - or those
incapable of expressing themselves without the use of pretentious diction,
false analogies, verbal false limbs, or glittering generalities -
definitely read the classic Orwell - "Politics amd the English Language,"
http://www.mtholyoke.edu/acad/intrel/orwell46.htm

And that is my "axe to grind" today :-)

On Feb 19, 2008 11:02 PM, Anthony Hempell <[EMAIL PROTECTED]> wrote:

> In my experience you can choose to describe your idea/concept/business
> case to the VP of Marketing using the jargon that gets you props on
> the IxDA list, or you can use the marketese vocabulary they are used
> to and makes them feel warm and fuzzy.
>
> Whatever gets the ball into the end zone, so to speak.
>
>
> On 19-Feb-08, at 7:34 PM, Christine Boese wrote:
> >
> > Is it really true traditional media can't deal with this radical
> > idea of
> > active creators talking back to the big media bosses, so we gotta
> > diminish
> > it by calling it by the old names, by defining it completely in
> > terms of
> > what we want these people to be, not what they are?
>
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-- 
~ will

"No matter how beautiful,
no matter how cool your interface,
it would be better if there were less of it."
Alan Cooper
-
"Where you innovate, how you innovate,
and what you innovate are design problems"
-------------------------------------------------------
will evans
user experience architect
[EMAIL PROTECTED]
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