Jason,
It depends on the offer. If what you're offering is compelling
enough, people will fill out more fields. If you're asking for
personal information that doesn't seem (from the customer's POV) to
be relevant, you've either got to do a good job explaining how
collecting this data benefits THEM, or the offer has to be so
worthwhile, it overcomes their resistance.
On Mar 4, 2008, at 3:46 PM, Jason Wei Lee wrote:
> Hi list,
>
> When designing sites, I often come up against the question of what
> required fields to include for an Email Registration form. By
> Email Registration I mean registering for updates/promotions from
> the site.
>
> I have always felt that less fields is a better approach (ie. just
> email address if possible), but sometimes various stakeholders want
> to capture other data like name and location so it can be used for
> other marketing efforts.
>
> Any thoughts/research on this? Like are people people deterred
> when they see too many fields?
>
-- Kim
+ + + + + + + + + + + + + + + + + +
Kim Bieler Graphic Design
www.kbgd.com
+ + + + + + + + + + + + + + + + + +
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