Hi,

Have anyone read this yet? Any thoughts or comments?

There is no single methodology for creating the perfect product—but you can
> increase your odds. One of the best ways is to understand users' reasons for
> doing things. Mental Models gives you the tools to help you grasp, and
> design for, those reasons. Adaptive Path <http://adaptivepath.com/>co-founder 
> Indi
> Young<http://www.rosenfeldmedia.com/books/mental-models/author/biography/>has 
> written a roll-up-your-sleeves book for designers, managers, and anyone
> else interested in making design strategic, and successful.
>

http://www.rosenfeldmedia.com/books/mental-models/

Cheers,
Howie
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