Sorry if it's a commonplace question, but still:

how do you use the word 'usability' when talking to clients,
describing your work and your impact to the product design? Do you
think the term covers everything you do, so that you can call yourself
'usability specialist' and your job as 'usability services', or you
tend to use it only naming one of product's features (along with some
others)?

I know the ISO definition, but I'm interested in how the word is used
in real life. In Russia, where I work, 'usability' has become a kind
of trademark familiar to the majority of IT-people, so while they
won't understand 'interaction design' or 'UX design', they understand
phrases like "we do usability" very well. Personally I feel that
interaction design is broader than the ISO 'usability', but may be the
meaning of the term in the language has been already changed?..

If there are past talks about this, I would be grateful if you will
point me at them.
Thanks a lot!

-- 
Valentin Filippov, Niskaya
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