Adrian, i think using persona's beyond their usual purpose is a great way to connect all employees to their customer base. It implies:
» company wide focus on finding solutions for specific problems and audiences » knowledge of customer [economic] patterns and [purchasing] ideals/goals » development of creative/out of the box thinking when it comes to meeting customer needs my company tends to view persona's mainly as a driver of product design. but it also communicates such findings to all areas of the business to expand employee views. It seems like a no brainer really. But where i think this idea falls apart is within "diverse cultural spaces"; where the ratio of your customer base is heavily mixed with different ethnicities. Persona's as a whole (in my opinion) tend to suffer from "lump-a-lities"; where behaviours over reach cultural differences. And lets not even discuss international scenarios. hay caramba! :) -- Henry E. email » [EMAIL PROTECTED] ym+im » pixelnovae ----- Original Message ---- From: Adrian Chong <[EMAIL PROTECTED]> To: IxDA Discuss <[EMAIL PROTECTED]> Sent: Monday, March 31, 2008 3:00:38 PM Subject: [IxDA Discuss] Repurposing Personas Just wondering if anybody has found it useful to repurpose personas that were created for a specific project into another area of the company. I.e. have you successfully translated personas into something that call center customer service reps can use to identify common problems and possible solutions. Or get your frontline staff into the headspace of a user to have empathy over a technology problem or service. Any tactical examples would be much appreciated or a good bashing on why this shouldn't be done. Thanks! -- Adrian Chong www.adrianchong.com/blog ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
