'Bad design is bad business,' says usability guru Don Norman before his 
European visit.
Don Norman will be a keynote speaker at Business to Buttons 2008, Europe's 
meeting place for interaction designers and business managers in Malmö, Sweden 
in June.

The conference focuses on interactivity regardless of the technical platform 
and how to combine design with business benefits. Here you can get inspired, 
learn from others, and develop within your area of competence.

Workshops and sessions are filling up. Don't miss out!

For more info please visit 
www.businesstobuttons.com<http://www.businesstobuttons.com>


About From Business To Buttons
Our much longed for conference From Business To Buttons had its premiere in 
2007 and it was met with great success. Long before the first conference was 
put into effect we had felt the necessity to gather people within our industry. 
Then we wished to bring forward those in the frontline, our role models within 
our field. So the conference rapidly started taking shape.

Our aim was to create a gathering for and by the people in the frontline. We 
wished to gather those who are always seeking new paths, rethinking and 
developing their way of working. A key part was also to share knowledge, 
insights and mistakes, something we recognize to little of.

The organisers Malmö University and inUse are therefore repeating the success 
once again this year.

The conference will be held in Orkanen at Malmö University 12-13 June.

The event is a two-day conference offering insights and methods on how to 
design information technology and create positive effects for business and 
society. It is also becoming a European meeting place where the people within 
the industry can get inspired, learn from each other, and develop within their 
areas of competence. It is a conference that focuses on interactivity 
regardless of the technical platform.
This year we offer three tracks for the participant to chose from that goes 
parallel.
One design track, one strategy track and one workshop track.


Representing the sessions and workshops we have just over 30 speakers, mainly 
international from UK, US as well as from Asia. This years keynote speaker is 
Don Norman that will talk from his latest book, The Design of Future Things. We 
also proudly present David Fore from Cooper, Clive Grinyer Head of Design at 
Orange Telecom and well know brand strategist Patrick W Jordan just to mention 
a few.

Besides from full days with sessions and workshops in Orkanen, we will have a 
number of interesting exhibitors and happenings on site as well as a great 
evening at Glasklart in the west harbor to offer the participants.


For more info please visit 
www.businesstobuttons.com<http://www.businesstobuttons.com>



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