Hi Jo,

"Out of curiosity, has anyone out there read Lakoff & Johnson's "Metaphors
we
> live by"?

Actually, I have read the book and it is informative, but dated. It doesn't
address the issue of metaphors in UIs which are very different from language
based metaphors, which is why they often fail.

Interesting issue... But I don't agree with you when you say that "Metaphors
we live by" is dated because it doesn't address the specific issue of
metaphors in UIs. This book deals with language metaphors to explain how
conceptual metaphors are fundamental in our conceptual system. And I think
that metaphors in UIs are understood by users through a similar cognitive
process combining UI's specificities (it's why you can say that there are
dead metaphors in UIs).

The 'trashcan' metaphor is used repeatedly, like iPod controls and is now
considered a "dead metaphor" or idiom. It is thought that through repetition
of use, idioms create their own meaning separate from any literal
translation and don't have to adhere to Gricean Maxims. They are literally
understood in their own sense. The research I'm working on right now. :)

The topic of my thesis is about metaphors in hypermedia. See
http://www.comu.ucl.ac.be/reco/grems/annesoweb/anneso.htm to read some
publications (but in French).

I recommend one book : Gentner, D., Bowdle, B.F., Wolff, P., & Boronat, C.
(2001). « Metaphor is like Analogy », in Gentner, D., Holyoak, K.J., &
Kokinov, B.N., The Analogical Mind. Perspectives from cognitive science,
Massachusetts : The MIT Press, pp.199-253.
They explain how novel metaphors become conventional and finally become a
second sense of the source concept (polysemy).

In the same book, you can also read : Fauconnier, G. (2001). « Conceptual
Blending and Analogy », in Gentner, D., Holyoak, K.J., & Kokinov, B.N., The
Analogical Mind. Perspectives from cognitive science, Massachusetts : The
MIT Press, pp.255-285.

Cheers,

Anne-Sophie

---
Anne-Sophie Collard
PhD student
Communication Department
Université catholique de Louvain (Belgium)
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