Does anyone remember the TV ad where a man shows up at a woman's house for what is clearly a "first date", and she has already knitted him a sweater and invited her parents to meet him?
These "registration" forms are the same principle...without the humor. For year I have been trying to implement the CRM equivalent of "drip irrigation"...slowly building a database through repeated contacts in context. This is what we *should* be talking about when the terms "relationship marketing" come up...but somehow that has become just another euphemism for traditional, all-thumbs marketing blitzes and one-time segmentation. LinkedIn has a pretty good concept, where they rate the "completeness" of your profile, but the inherent value proposition to the end user is somewhat suspect. NetFlix and Amazon have been trying to build their recommendations engines over time, but lose the concept of context. For instance, did I like the movie "Pearl Harbor" because I am a WWII history buff, because I have a thing for Kate Beckinsale, or because I like big-budget action films? (please, no comments about my taste in movies, it's just an example.) Some would say that this is not the domain of the UX professional...but until someone else gets it right, I think we're justified to question the vision and methodology. Dante Murphy | Director of User Experience| D I G I T A S H E A L T H 229 South 18th Street | Rittenhouse Square | Philadelphia, PA 19103 | USA Email: [EMAIL PROTECTED] www.digitashealth.com <snip> How can we apply good interaction design to achieve the business goals without generating hostility and distrust in customers/users? </snip> ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
