Mike - 

First off, nice job It's welcoming, and the purpose of the site is
clear. Now for some critique!

* Color is such a subjective thing, but to my eye there's a lot of
color going on; gold background, red logo and header border, blue,
then main panels - green, tan, blue -which aren't carried through
the the panel landing pages. I think a simpler palette would sever
you better.

* sign in/get your sign in. Conventionally, one either "signs in"
or "creates account". "get your sign in" is a little confusing,
especially since the button reads "register free". Simplifying the
language, and maybe combining both functions into a single box (sign
in/create account) would save space and cut down on visual clutter. 

* the fourth column (containing the catalog offer and the "how to
teach one or more children" block) peters out quickly, leaving a
blank. This content could probably be integrated into either then
right column, or added to the three main columns, for a better page
balance.

* the top main nav seems an afterthought; small, italic type, not
anchored to anything. It could have more prominence by either making
them tabs, or giveing them some kind of container - background color,
borders, etc... As it is, they seem lost ion the wide grey expanse of
the header.


* this is a minor pet peeve of mine: aligning the green "awards",
"guarantee" and "more" buttons is preferable to allowing the
content to determine where the buttons fall.


* the design breaks down a bit on the second level; after the
graphic-heavy home page with the abundant color and nice panel
treatment, the landing pages (I looked at "subjects" and "about
sonlilght" are comparatively plain.

*on the 2nd-level pages (eg, about sonlight > new to home schooling),
the 4-column layout seems strange; the left nav column makes sense,
the right sign in/cart column makes sense, but the middle two don't.
a simple 1-column (center space) layout with some simple lines
separating the questions/links would be easier to scan. And there are
some unexplained vertical gaps  (on mac/firefox) at least between some
of the boxes - not sure if these are so certain content lines up, or a
coding flaw. 

That's enough from me; i'm sure others will have more opinions. I
love the product selector (ajax?) on the "new to sonlight" page!

Gabe Friedman
www.gabefriedman.com


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=28939


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