That's more of a general branding issue that I'm not sure I'm qualified to answer. But I've seen lots of cases online where some organisation changed their identity or, more frequently, got bought by some other company. Usually this is accompanied by a lot of publicity, so there's almost always some form of "reassurance" message prominently displayed in the homescreen e.g."Although ABC Ltd. has now been bought by XYZ Big Corp Inc. we are committed to keep our company values and provide the same excellent level of service in our FooBar 2.0 social network" etc. (see for example http://www.jaiku.com/).
It's also common that the old company name is used as a subtitle i.e. "XYZ (previously ABC)" or, in the case of an acquisition, if the acquired brand name is strong enough you often get something like XYZ - an ABC company/brand. An important user experience concern is to make sure that the content of a website is consistent, i.e. all instances of ABC should be changed to XYZ (except perhaps in a company history/about page). While current clients/visitors may be aware of a change and may forgive some inconsistencies, those who arrive after the change are often left wondering what's the difference between ABC and XYZ. Hope this helps! Alex On Mon, May 19, 2008 at 4:56 PM, mary keitelman <[EMAIL PROTECTED]> wrote: > > An organization is changing its branding/identity. > > Can anyone point me to examples of > > 1) how to test brand awareness-- when there is a change? > 2) any case studies of what happened when organizations changed identity/look > and feel of web properties-- what was the result in terms of user acceptance, > user recognition? > > thanks in advance, > > Mary Keitelman > _________________________________________________________________ > Keep your kids safer online with Windows Live Family Safety. > http://www.windowslive.com/family_safety/overview.html?ocid=TXT_TAGLM_WL_Refresh_family_safety_052008 > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
