I dont know if it so much a case of the right tool for the right job.  I'm
assuming you cant be a netflix customer without having a computer in the
first place?

So, with a well designed UI already in place why build a separate UI for the
set top box and incur additional cost to design/build peripherals to drive
it?

You could look at this as right tool for the right job but I see that as
implying account management through the tv was on the table and a design
decision was made to not go there.

To replicate the website's functionality in the tv would require either a
huge effort developing proprietary hardware & UI.  Or a web enabled tv and
they dont work very well.

In short a netflix TV experience would seem to be a very costly route to go
down.  I think the business development guys would have killed the idea, if
it was ever and option, long before the designers were asked to decide if it
was the right 'tool' for the user.

But of course I'm wrong more than a lot of the time... -pauric
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