is there a place for a dedicated component that has a great experience for doing just thing one or two things it needs to do?
I live this question daily. I work at Comcast; we used to be just a cable provider, now we provide internet acces, voice services, cable content, web content, mobile content, etc.
We are often trying to make one device accomplish too much. Often because we have one device that does one thing successfully and it's easy to expect that adding other things to it will make it as successful (which isn't necessarily true as you have diminishing returns the more you add, features or content).
If there is one thing that we are learning more and more through our research across platforms is that there is a paradox between people wanting extreme simplicity (aka limited choice and complexity), and expecting to be able to access everything available immediately and ubiquitously.
It's when we try to address that paradox by picking one device or channel to expose everything through that we mess up. I applaud Netflix and Roku's focus -- I haven't even received it yet and I already have preemptive criticism, but I knew I wanted it the second I first heard about it.
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