christine wrote:
> Does anyone have any experience with "making" qualitative 
> research as quantitative as possible?  

It is not worth the while to go round the world to count the cats in
Zanzibar. --Thoreau

That being said, a couple books come to mind with examples of this
type of research. William Whyte wrote a short book called the Social
Life of Small Urban Spaces and Paco Underhill (who worked for Whyte
on the Project for Public Spaces) wrote Why We Buy and calls his
approach "the science of shopping." 

They're both engaged in some pretty serious ethnography (IIRC,
primarily shadowing and video analysis) and neither skimp on the
quantification. 

// jeff


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=29646


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