On the one hand, Jared's article sounded like it was talking about
expectations of placement. I would buy that expectations of placement
aren't too important. There are very few standardized locations for
anything...thus the success of sites has no correlation with
placement. 

That said, what if the placement of the search box changes on every
page? The first time you view the page it's at the top, the next
it's below the fold. The next it's at the bottom. That would be a
crappy experience. (thankfully, most designers recognize that
*consistency* in placement is important)

On the other hand, expectations about things other than placement are
very important, as both Robert and Jared seem to say (which confuses
me as they/you seem to be arguing). Making the login on Netflix look
more like a login allowed people to see it easier...visual
expectations *are* important. 

People type in their login/password in the two boxes that look like
the login and password. As Jared argues, that's an important
expectation to support. (would love to know how often this happens) 

Also, behavioral expectations are important as Robert mentions. Like
the expectation that a save button is going to save...break that
expectation and your experience sucks. If the interface makes a
promise, then it creates an expectation. 

We can also look at this in terms of "initial expectations". Those
don't seem very important. But once you start interacting...once the
user is having a conversation...then expectations become more
important. If Amazon tells me that they're going to get my book to
me in 3 days...then I'm expecting 3 days. If they take a
week...that's a bad user experience. 

When Jared said that "it's not about meeting expectations"...that
seemed to set up a dichotomy between meeting expectations and meeting
user needs. I don't know if he meant that...seems like Robert took it
that way...but this doesn't seem necessary...I think it's pretty
clear that meeting (or exceeding) expectations and user needs is a
good thing.

Also, who said that activity-centered design means not doing user
research...? Seems odd. How can you possibly do research on an
activity without involving the people who are performing it? 


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=30048


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