How about "Invite the Product to Come to You"? Just adding a little zen to the purchasing flow... <G>
Chris On Mon, Jun 23, 2008 at 5:32 AM, Andrea Lewis <[EMAIL PROTECTED]> wrote: > Hi - > > I am currently working on a website for a client in the > 'spiritual/healing/meditation" space and she has a playful, whimsical > yet vibrant, interactive website with "guided journeys" that unfold > insight to one's personal development through a game-like interface > where one choses tokens and is able to enter various rooms, > environments, etc. > > The site has about 30k+ registered users, more than half of whom are > active each month, with 1/3 of them returning daily and an equal > amount spending 20+ minutes on the site with each visit. So, plenty > of active users and deep users. Nearly all are female and over 30 > years old. > > Currently, the site offers "free audio meditation" one can listen to > on the site. The new plan (and part of my assignment as a project > manager) is to lead a remote development team in the construction of > the e-commerce store to sell the audio downloads (and eventually, > video downloads of similar content). > > So far in the RFP, we have been using the term "Buy Now" as the button > to be included in the site, but the owner and I agree that such > terminology and any "big, red blinking button" would be in disharmony > with the site. > > Any suggestions or experience on another term or action oriented > phrase that could be used besides "BUY NOW"? > > My major concern is confusing an already accustomed audience by > introducing a new phrase that is unclear in its direction. So, how do > we tell the user she can "buy now" without using such a commercial and > trite phrase? > > A few I have considered: > "Add to Cart" - works because it is a familiar directive, but also > seems disharmonious with the site look and feel. > "Select Item" - might work, feels less purchase oriented and a bit bland... > "Own It!' - clear directive, but feels a bit too powerful for a > gentler, meditation oriented product... > > I will be thinking about this fantastic and clever button all day as I > work on the basic wire-frames for the store - I would appreciate any > help and/or suggestions if you have a moment to lend some brainwaves > to this one or if you have encountered a similar issue. > > thanks to all! > AL > > ps - I did search past threads and found the following - > http://www.ixda.org/discuss.php?post=19036 - and it was very > insightful as well... > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
