I don't usually post on this list, but I couldn't help noticing this post and felt an urge to respond...

I take issue with Dan using Jared's abstract in the way he did. First, the abstract for such a conference keynote is often meant to be controversial so as to attract an audience. Jared knows this quite well as he also uses it to attract folks to his company's services and annual "conference." But, more importantly it is improper to quote it and take a particularly important word out of the first sentence. Jared actually wrote:

"/Fast forward 25 years and it *now seems* the foundations of user-centered design are now disintegrating. " (emphasis mine)/

It seems odd (and in fact dishonest) to me that you cut that part out. He is asking questions here, not making a statement that it is true. And the fact is that there are UCD practices at Google, on the iPod team, etc. (I don't know much about Facebook or Twitter's practice, but I'm doubtful that Facebook doesn't have some UCD going on). Some companies do not want you to believe they practice these techniques so that they can make their designers into superstars and use that in their marketing.

James /
/
[EMAIL PROTECTED] wrote:
Message: 57
Date: Mon, 23 Jun 2008 10:46:11 -0700
From: Dan Saffer <[EMAIL PROTECTED]>
Subject: Re: [IxDA Discuss] IxDA Curriculum (Was: Importance of
        Masters Degree for IxD Professionals)

I'd say the last thing we'd want to do is put the Artist/Designer
back into her high-tower, preparing wondrous creations to unleash
upon a grateful and waiting one-to-many monologic world.

Why is this not a valid means of design? I'll let Andrei and Jim
Leftwich do their thing here, but I'll point to Jared's recent keynote:

<http://www.uie.com/brainsparks/2008/04/23/ia-summit-keynote-journey-to-the-center-of-design/
 >

where he notes:

"The foundations of user-centered design are now disintegrating.
Notable community members are suggesting UCD practice is burdensome
and returns little value. There?s a growing sentiment that spending
limited resources on user research takes away from essential design
activities. Previously fundamental techniques, such as usability
testing and persona development, are now regularly under attack. And
let?s not forget that today?s shining stars, such as Google, Facebook,
Twitter, and the iPod, came to their success without UCD practices."


Dan
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