I need to prepare a strategy document for a large financial client that explores appropriate visual metaphors for "paperless billing" or "e-statements" in a global context. I will include a competitive icon audit, but I'm not finding a lot of icons for paperless billing. The biggest challenge for me is the global context. I can easily suggest an appropriate metaphor for Norhern Californians, but how can I research which visual metaphors might work for people in Italy, Britain, Canada and so on? Any ideas?
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