> Tangent: what is your opinion on performing card sorting one-to-one
> individually vs in a group? ...
>

*Individually*
Pro: you can get a better picture of individuals' mental models
Con: usual amount of time to compare all the sortings

*In a group*
Pro: you can take advantage of the consensus and reduce analysis time
Con: some users may be predominant just like in focus groups


Regards,

*Filipe Levi*
User researcher at CESAR
UXnet ambassador in Brazil
+55 81 99240791 | mobile
+55 81 31345131 | office
filipelevi.com
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