Angel,

There is no meaningful answer to that question: the economy is too complex;
and there is simply no way to pick one factor at play and ask "how will this
affect *some other thing*". A lot of things *may* happen. As Dave pointed
out: higher delivery costs may cause people to buy less online; or the lower
cost of buying online versus driving to buy it in person might work the
other way. People might start to car-pool and head to the mall with their
neighbours, which might mean instead of all buying smaller cars we buy one
large passenger car, but use it less.

I should also point out that while you ask about the effect of gas prices on
the economy, the fact is that, at the moment, the largest impact on the US
economy is coming from the fall-out of the sub-prime mortgage farce. You're
also ignoring the effect of a booming economy in China and India; a very
large appetite for primary resources in those countries as a result of huge
spending on infrastructure projects; a growing demand for manufactured
imported goods from the US and Europe; etc etc etc.

One last thing I will say about gas prices: what you pay for your petrol at
your local gas station has bugger-all effect on your economy. A much more
direct impact is the effect those prices have on the cost of transporting
goods from one city to another; one state to another; and one country to
another. They're the effects driving the price of the goods that you
purchase, and you have no control over those. On the other hand, your gas
price for your car can be reduced by driving less or being more careful
about your driving.

Regards
Steve


2008/7/12 Angel Anderson <[EMAIL PROTECTED]>:

> A friend is a writer for an LA-based appeal newspaper and he was wondering
> what the folks in the Interaction Design community might have to say about
> this question: how will rising gas prices affect e-commerce?
>

-- 
----------------------------------------------
Steve 'Doc' Baty B.Sc (Maths), M.EC, MBA
Principal Consultant
Meld Consulting
M: +61 417 061 292
E: [EMAIL PROTECTED]

UX Statistics: http://uxstats.blogspot.com

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