We have recently done a 45' presentation for software architects and
developers at Microsoft´s RAF 2008 and MIX Essentials, Buenos Aires.

Summarized translation available at:
http://www.icograma.com/articles/raf2008.en.php


Additional notes about rhetorical strategies used:

INTERACTION DESIGN IN THE 21ST CENTURY

        We shared childhood dreams and passion for technology with the
audience,
        set an ambitious goal (a better world),
        and established interaction design as an understandable and
achievable mean for the audience to that end.

THE CAVEMAN PROGRAMMER

        The demo was received with open laughs and guilty smiling nods.
        Displayed atrocities were a 'little secret' we shared with the
audience.

        After the demo, the audience was aware that something was wrong.
        But no one was able to point out what the problems were.
        We had them interested in knowing the answer.

THE USER

        "Huffman encoded design" (or "huffman encoded interface") is a
metaphor we found appropiate for programmers to understand interface
design tradeoffs.

--
Santiago Bustelo // icograma
Buenos Aires, Argentina


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=31431


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