We have recently done a 45' presentation for software architects and developers at Microsoft´s RAF 2008 and MIX Essentials, Buenos Aires.
Summarized translation available at: http://www.icograma.com/articles/raf2008.en.php Additional notes about rhetorical strategies used: INTERACTION DESIGN IN THE 21ST CENTURY We shared childhood dreams and passion for technology with the audience, set an ambitious goal (a better world), and established interaction design as an understandable and achievable mean for the audience to that end. THE CAVEMAN PROGRAMMER The demo was received with open laughs and guilty smiling nods. Displayed atrocities were a 'little secret' we shared with the audience. After the demo, the audience was aware that something was wrong. But no one was able to point out what the problems were. We had them interested in knowing the answer. THE USER "Huffman encoded design" (or "huffman encoded interface") is a metaphor we found appropiate for programmers to understand interface design tradeoffs. -- Santiago Bustelo // icograma Buenos Aires, Argentina . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=31431
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