Great article on the business week site today about design... http://www.businessweek.com/innovate/content/jul2008/id20080728_623527.htm?chan=innovation_innovation+%2B+design_top+stories
Near the end of the article Claudia Kotchka talks about prototype workshops... "Participants get scared using such rough prototypes to elicit consumer feedback at the beginning, but they are won over when they see the benefits of co-creation," says Kotchka. "We have found that the more finished a prototype is, the less feedback people will give you. When you give prospective users something half-finished, they think you don't know the answer. They know you need their help—and really open up." She probably should have given some credit to Bill Buxton regarding the notion of using form and polish to project openness and encourage input and exploration. Mark ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
