Has anyone taken a serious look at this tool? http://www.feng-gui.com/
It uses artificial intelligence to create heat maps that are supposed to replicate what one would see with eye tracking. Some of the developers in my shop have gotten a hold of it. I have yet to see a heat map that makes sense. The first ones they did attributed the greatest area of interest to white space. For my own amusement I created a heat map for a dilbert cartoon and most of the attention was attributed to the masthead and one characters head (out of 6 panels.) Clearly the AI doesn't understand context. I was wondering exactly in what instances you thought it might be useful, if at all. Paul Trumble UX Lead -- The truth is more important than the facts - Frank Lloyd Wright http://www.trumbling.com/ http://www.flickr.com/photos/paultrumble/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
