On Mon, Aug 11, 2008 at 11:16 PM, Micah Freedman <[EMAIL PROTECTED]>wrote:
"I'm working on a commercial real estate site, and I'm having a bit of
trouble coming to agreement with my client on categorization. He wants a
two-level category scheme, which is fine. The problem is, he want some terms
at both levels of the categories"

Micah,
Seems like the client is trying to enforce a strictly hierarchical tree
relationship to categories that
the client feels is not necessarily hierarchical.
This is a typical issue for menu search and/or category research.
For example, a study done by Tom Landauer investigating search for items in
the yellow pages
indicated that people pick the wrong organizing category half of the time on
their first try.
Is it Doctor or Physician?  Is it Drug store or Pharmacy?
So if one goes to Doctor, there is a pointer to Physician etc...
It's not clean or elegant and you need to account for the fact that people
will choose the wrong category initially.
Yours,
John

John Chin
User Experience Professional
[EMAIL PROTECTED]
http://www.johnpchin.com
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