Hi Shep

No offense taken. I have no personal stake in this site whatsoever,
so feel free to rip away.  

I had no technical difficulties or latency with the navigation, so I
can't comment on those issues. There are some load times on a few
other pages, but I think the target audience for this website is
probably an 18-25 year old used to watching youtube videos and
downloading and therefore with more patience in this regard.

A few innovations (at least I've never seen them before):

If you mouseover a shirt on the Men's Rugby page the tool-tip has en
embedded video element wherein a model walks into the tip wearing the
item in question and shows both the front and back of the garment.  I
had no technical problems with this so it was useful for me as a
shopper.

There is a blurb called "How to Wear" for each item which gives the
User 2-3 tips on how to incorporate the item into their wardrobe or to
coordinate with other items fabrics in the catalog.  I see this as
akin to a context sensitive help for the item in question. 

They've also incorporated a blog into the website--which isn't too
common from what I've seen for online retail clothing sales
(although Ralph Lauren's other websites do the same and so of course
does Amazon.)

There are some navigation design problems for sure. For instance, I
can't figure out how to get back from an item view to a category
view without using my browser's back button--which is a big problem,
and I agree that nav elements (the little pointer hands) in the
magazine navigation are too subtle.

S









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Posted from the new ixda.org
http://www.ixda.org/discuss?post=32143


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