Heather: "Can anyone provide solid data as to why or why not to show
this type of content? "

Nope, but...

I'd turn the perspective around to two questions

1) As a searcher, why give results with no valuable content?  If
people wanted directory listings, fine.  However its a community site
and so I assume people are seeking more than Name, Rank & Serial
number.
2)Who owns that content?  If I chose to only offer up my name, rank &
serial number and forgo completing my profile surely that says
something towards my desire to be included in search results?

The value & usefulness of any tool lies in its ability to perform its
assigned task.  If Search produces effective 'null' results then the
tool is failing, experience suffers.  I feel it's that simple.

Although you didnt ask, but: "a new community site is launching,
however, for it to be useful the member profiles need to contain
content"

Offer incentives for completed profiles (see: Linkedin).  I think
you'll find it might go someways to addressing the search result
issue.

regards /pauric


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=32779


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