I didn't realize REI had a new site. What a breath of fresh air! I
love it.
Moosejaw, not so much. I still haven't gotten past the home page due
to its crimes against design.
- Very slow to load.
- No products on the home page
- No visual hierarchy, just a lot of type everywhere.
- False claims, like "It's the best site ever."
- Is that used toilet paper along the edge of the content area?
- Most of home page taken up with almost invisible keywords = imminent
placement on search engine blacklists
- If you spend too long reading all the irrelevant copy in the "my
cart" popup, the Flash covers it up
- Aforementioned popup trying to do WAY too much work. This should be
all business, not a place to express your inner toe thief.
- Excessive word spacing in type graphics
- Unzipped hoodie spells: moos ejaw
- Futura and Bell Gothic and Impact and Verdana, oh my!
- Ugly, convex search box
- Accidentally rolling over the "madness" link at the top has rendered
me temporarily speechless. Thank god for the Flash that obliterates
everything in its path.
All I can say is, I must not be the target market for this site. It
pretty much rubs me the wrong way in every direction.
-- Kim
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Kim Bieler Graphic Design
www.kbgd.com
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