Hi, I'm looking forward to the article! Until then, I needed a summary of this discussion and since I'm making one, thought someone else might need it as well. * On brainstorming*: - a moderator/facilitator who knows what they're doing helps tremendously in brainstorming. Scribe could also be useful - Set the rules out early, and make it clear that nothing is censored. - Prevent any behavior that blocks ideas (i.e. using laptop or cool devices, telling 'war-stories') * Defer judgement * Push for quantity * Encourage wild ideas - * Build on others' ideas. - Anyone can be present as long as they are not repressive of creativity. Avoid having "watchers" who are obvious observers. - managers shouldn't participate, because employees may feel like being rated based on the quality of their ideas - Capture items live, but *not* as a bullet list on a white board (Visio's brainstorming template, Paper and whiteboard, or other tools?) - amount of diversity: too much diversity can actually inhibit - 5 to 12 people recommended for a session - 2 to 5 people according to another view - 1 to 3 hours recommended
*Related methods*: Brainwriting Buzz sessions The Nominal group technique Freelisting The Lotus Blossom Technique Braindrawing for visual ideas Metaphor brainstorming The Crawford Slip Method ...these can work for: *Challenges in idea generation* 1. You have a hostile group 2. You want to gather ideas when time is short 3. You want to gather ideas from a very large group (like a conference session) 4. There are cultural issues that affect strongly how people respond. 5. You want to rate the ideas without being influenced by status or loud-talkers 6. You want to examine a specific set of problems and solutions in a structured approach. *Recommended books, papers, talks, references*: Osborn, A. F. (1963). Applied imagination: Principles and procedures of creative problem-solving (Third Revised Edition). Paulus, P. B., & Nijstad, B. A. (Eds.), Group creativity: Innovation through collaboration. Oxford, UK: Oxford University Press Methods "A Portfolio of Brainstorming Techniques" - talk: Chauncey Wilson, Amy Cueva (ask Chauncey for a copy :) ) Berkun, S. (2004, July). How to run a brainstorming meeting. Retrieved June 1, 2008 from http://www.scottberkun.com/essays/34-how-to-run-a-brainstorming-meeting/ Camacho, M. L., & Paulus, P. B. (1995). The role of social anxiousness in group brainstorming. Journal of Personality and Social Psychology. 68(6), 1071-1080. Kelley, T. (2001). The art of innovation: Lessons in creativity from IDEO, America's leading design firm. New York, NY: Doubleday. Spreng, K. P. (2007, November). Enhancing creativity in brainstroming for successful problem solving. HOT Topics, 6 (11), Retrieved on June 1, 2008 from http://hot.carleton.ca/hot-topics/articles/brainstorming Your Creative Power, http://www.amazon.com/Your-Creative-Power-Alex-Osborn/dp/1569460558 David Kelley (IDEO) in Fast Company: Seven Secrets to Good Brainstorming http://www.fastcompany.com/articles/2001/03/kelley.html Six Surefire Ways to Kill a Brainstorm http://www.fastcompany.com/articles/2001/03/kelley2.html Bob Sutton (Stanford GSB) in Business Week: Eight Tips for Better Brainstorming http://www.businessweek.com/innovate/content/jul2006/id20060726_517774.htm?chan=innovation_innovation+++design_innovation+and+design+lead The Innovation Catalyst shows that the debate over the value of brainstorming is not dead http://opensourceinnovation.wordpress.com/2007/06/28/two-vastly-opposing-views-on- brainstorming-pt-i/#comment-32 And some (Ad agency) people don't like it at all. This article illustrates how poorly run sessions can be really counter productive. http://www.adliterate.com/archives/2007/05/death_to_the_br.html Credits to all the contributors! Sebi -- Sergiu Sebastian Tauciuc http://www.sergiutauciuc.ro/en/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
