NYC Usability Professionals Association presents: *Usability Research on Undecided Voters: Will Website Usability Decide the 2008 Presidential Election?*
In an age of media overload, how do undecided voters make up their minds in the upcoming election? Do Web savvy Americans turn to the Web for answers and if so, how much influence do the candidates' Websites have? Could the usability of the Obama & McCain sites have a significant impact on the way people perceive each candidate? Can having a user-friendly Website really sway people's votes? First Insights wanted to get the answers to these questions and more. Our team traveled the country and conducted one-on-one usability interviews with dozens of undecided voters. Lon Taylor, Principal Usability Consultant at First Insights <http://www.firstinsights.com/>, will explain our methodology, share how we created our moderators guide and present a host of detailed findings and video clips. * Speaker*: Lon Taylor Principal, First Insights * Date: *Tuesday, October 28, 2008 *Registration*: 6:00pm (refreshments served) *Please arrive by 6 to allow time to get through security. Photo ID required by security to enter building. It must match the name on the registration list. Presentation*: 6:30pm to 8:00pm (includes Q&A) *Networking*: 8:00pm to 8:30pm Dinner at a nearby restaurant: 8:30pm to whenever (participants pay for their own dinner) *Cost*: NYC-UPA Members & Non-Members: $15 Non-members with 1 year membership: $30 Full-time students: $5 (students please provide valid ID) * **Note: For this event we are not able to offer discounted member pricing.* *Location*: 277 Park Avenue New York, NY 10017 (between 47th & 48th, on EAST side of street) *Map: click here for map to the location<http://maps.google.com/maps?f=q&hl=en&geocode=&q=277+park+ave,+ny,+ny&sll=40.75675,-73.975689&sspn=0.007883,0.018089&ie=UTF8&ll=40.756132,-73.975711&spn=0.008403,0.019226&z=16> *** *RSVP:* *NO EMAIL RSVPs ACCEPTED FOR THIS EVENT* Please purchase a guaranteed ticket at the event registration site: http://20081028.eventbrite.com * **Registration closes *at 4 PM Monday, October 27th, 2008 (1 day before the event). *Refundable *until noon, Thursday, October 30h, 2008 (2nd day after the event) by sending a request to [EMAIL PROTECTED] *Transferable* on or before noon Monday, October 27th, 2008 (1 day before the event) by sending a request to [EMAIL PROTECTED] You must notify us, and get a confirmation, of this transfer or it will not be valid. ** Seats are limited and reservations are first come, first served. We advise you to register early as previous events have sold out and we had to turn people away. Members of our parent organization, the UPA (the Usability Professionals' Association), must join the NYC chapter to qualify for member rates. We encourage everyone to join our parent organization, though you do not need to do so to become a member of our chapter. You can learn more about our NYC organization <http://nycupa.org/> or learn about our parent organization<http://www.upassoc.org/> . *About the Speaker* For the past 15 years Lon Taylor, Principal, First Insights has cultivated his usability, marketing and advertising skills by achieving measurable results for Fortune 500 firms and successful start-ups. Having filled a variety of roles as a usability moderator, senior project manager, director of marketing, and occasional information architect, he offers clients a straightforward approach to helping them meet their objectives. The experience of working across a variety of industries - banking, insurance, travel, pharmaceuticals, automotive, technology and packaged goods - gives Lon a unique perspective when new challenges arise. The diverse nature of the projects Lon completed during his years at Blue Marble and Novo (part of Publicis Groupe, the world's fourth largest advertising and media firm) demonstrated his ability to lead multi-disciplined teams and think creatively. Lon has published usability related articles in Quirk's Market Research Magazine, The Journal of Intranet Strategy & Management, and MarketingProfs.com. He holds a B.S. in Social Education from Boston University. * ................................................................................................ * *NEW NYCUPA FEATURE AVAILABLE NOW! * Go to: http://nycupaopps.blogspot.com/ Login: [EMAIL PROTECTED] Password: newopps4me * ................................................................................................ **Our Mission *The NYC chapter of the Usability Professionals' Association (UPA) seeks to gather members of the marketing, design, technology and research communities who share a common vision: creating websites, applications, and projects that are compelling, intuitive and customer driven. By bringing together professionals from different industries and disciplines and sharing our collective experiences, the NYC UPA hopes to create a forum for learning and professional growth in the New York City metropolitan (and tri-state) area. *Share the Word *PLEASE FORWARD this email to colleagues, clients, and friends to spread the news about our organization. Send us any names and emails you would like added to our mailing list at [EMAIL PROTECTED] *Newsletter Information *To subscribe to the NYC UPA announcements list, email [EMAIL PROTECTED] with "subscribe" in the subject. You will receive a few emails per month with announcements related to NYC UPA events and official business. To unsubscribe, email [EMAIL PROTECTED] with "unsubscribe" in the subject. We do not disclose our emailing list to third parties. For more information about the Usability Professionals Association (NYC Chapter), go to http://www.nycupa.org/. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
