Lately a lot of senior folks seem to be railing on user-centered design.
Now, I thought UCD was the idea of putting the users in the center of the
design choices. To do that, you can do it with a bunch of methodologies, or
visit the users in their native habitat then keep them in mind later, or
invite them to pick up a pencil and draw you some interfaces somewhere along
the way. And none of these seem like a particularly bad practice when done
in context of what you are trying to accomplish. With search, everyone is
your user and you do search log analysis and a-b testing, when you design an
internal ap you talk to your users, design for them and htey get to sign
off. Consumer internet for multiple user types can often benefit from
research, user segmentation and various sorts of testing. Sometimes personas
are usful, sometimes task analysis... sometimes self-gratification is the
right call when you and the user are the same.  It's all UCD to me. So why
the backlash?  It feels like a backlash against love songs, sandwiches or
democracy.

Or perhaps I'm merely semanticly sloppy, and the backlash is against the 32
step persona to particpatory prototype system(TM)?

On Sun, Oct 5, 2008 at 9:08 AM, Jared Spool <[EMAIL PROTECTED]> wrote:

>
>
> We've started sharing some of it in our presentations (such as in my IA
> Summit keynote here: http://is.gd/3ynf).
>
>
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