Lee
Having done a quite a bit of research (both professional and as a
consumer) into this area, I'd confidently say that Ocado are one of
the leaders in this field
http://www.ocado.com
The general usability level is very high, the product details (eg:
ingredients) are usually quite extensive, and the site contains a
large number of genuinely useful cart management and ordering-related
features.
I gather it makes shopping for groceries via their site one of the
easiest and most pleasurable of all the big supermarket sites - and
the wife agrees!
IMHO, Sainsburys are a close second, with Tesco somewhere behind that.
http://www.sainsburys.com
Thanks
B
On 7 Oct 2008, at 14:49, Lee McIvor wrote:
Hi guys,
After the great feedback I got from my last request, i'm going
again! :)
Does anyone have any feedback or insight on shopping for groceries
online? I'm doing some work for a client in this area, and i'd like
to get feedback from anybody on this list, particularly if they've
used UK grocery shopping sites. I'm doing some user research, but
i'm interested in what other UX professionals think of the current
crop of sites, and of course, allowing you all to vent!
I'd also welcome any pointers to articles or research material on
online grocery shopping if anyone knows of any.
Thanks
Lee
http://leemcivor.co.uk/
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