On Oct 7, 2008, at 4:44 PM, Damon Dimmick wrote:

I just thought I would throw my thoughts on the list, see what other
people think, and help stir up some opinions on how IxDA (and related)
practitioners can continually show their value in a market that may
become very tight, very very soon.

Simply put?

If you don't yet know how to create clean, simple visual aesthetics, then learn to do so. Also become an expert at using Photoshop, Illustrator or Fireworks to create production level digital assets for this work. Visio won't cut it.

If you don't know how to write good HTML+CSS markup, or have a good enough grasp of JavaScript to be able to work with something JQuery, then get some books and get to learning how to code. Axure doesn't cut it. WSYWIG approaches to this won't cut it.

Designers in the technology sector that have these hard skills will become the ones that survive should the economy force companies to start serious cutbacks. Why? Because designers who can do these things can also contribute to a project at a deeper level and cover multiple jobs where cost cutting is happening. The good news is that these skills are possible to learn in one's personal off time, and it's easy enough to create personal projects to force you to pick up the skills. That being: build a personal website, blog or whatever suits your fancy.

--
Andrei Herasimchuk

Principal, Involution Studios
innovating the digital world

e. [EMAIL PROTECTED]
c. +1 408 306 6422
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