> what's your preferred name for your real world design practice?

when speaking to folks outside of the industry,
I have received good responses to some variant of "i work on the ergonomics of 
software," since i believe that a wider swath of the population has some 
experience with ergonomics in the context of physical objects. The term has a 
suitable amount of both novelty and familiarity to allow people to get a 
"handle" on the concepts. After that, I can elaborate with additional detail if 
my audience appears interest, receptive, or has some existing knowledge of 
interaction design or user experience.

my work is primarily in software/web, so take the above in that context.

-michel milano
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