understanding what the context is - a first time user hitting your website what is the objective, goal, strategy? If the tactic you choose is Flash Intro, and the Goal is to showcase your flash designer's mad skills, and the objective is to annoy the first time or second time visitor - then flash intros are the way to go!
On Tue, Oct 28, 2008 at 2:31 PM, Jay Morgan <[EMAIL PROTECTED]> wrote: > I think it's 0 seconds. > Seriously, we had this conversation in-house today and I am surprised that > (1) we are still building Flash intros; (2) that we'd build something (on > the web) that needs an intro, a (required) tutorial; and (3) that the we > slice the pie such that we look to solve the problem in this tutorial > rather > than in the whole interface. Our in-house designer responded "well, it's > not > an intro, it's a tutorial." Maybe it's not the designer's problem to solve. > Maybe the director can help you out with some negotiating skills. > > I pitch something like www.southwest.com's clear starting points for the > primary tasks or what blogger has done with their 'what is it?' and 'easy > as > 1-2-3' overviews. That's a homepage component. It reinforces the value, the > main actions/tasks, and explicitly communicates the navigation and > interaction. > > Arguing to the example of smilebooks.com: Compare the value of that woman > with her hands up in the air to a '1-2-3' diagram. I see a task to replace > the stock photos with informative graphics. > > If you have to give instructions or directions to a task, I think of the > "hover invitation" pattern in the YUI library as the concept to follow. It > combines help on demand with error prevention to show people as they need > it. Taking over a UI to show people how and/or why to use it is just wrong. > Think of the physical analogy: What if someone got up in your grill when > you > walked into a store and explained to you how to shop in their store. That's > not help, it's Woolworth's gone wild. > > </soapbox> </ahem> > > > I hope this helps. Sincerely. > -Jay > > On Tue, Oct 28, 2008 at 1:05 PM, Anthony Zeoli <[EMAIL PROTECTED]> wrote: > > > What¹s the recommended time to run a Flash movie introducing a site, its > > content and available tools to a new user on arrival. > > > > Example, see http://www.smilebooks.com/ > > > > I think this one runs for 8-9 seconds end to end. > > > > Thanks! > > -- > > > > Anthony Zeoli | ZAAH.COM > > VP Product & Business Development > > > > e: [EMAIL PROTECTED] > > > > +1 631.873.2007 | Direct > > +1 631.873.2007 | Main > > +1 917.705.4700 | Mobile > > +1 631.873.2050 | Fax > > > > AIM: djtonyz | Yahoo: anthonyzeoli | MSN: djtonyz | Skype: tonyzeoli | > > Twitter: djtonyz > > > > 6 Dubon Court > > Farmingdale, NY 11735 > > > > This document contains proprietary and confidential information, which > are > > the exclusive property of Zaah Technologies, Inc. Unauthorized use of > this > > or any document, marked confidential is strictly prohibited. > > Copyright(c) 2008 Zaah Technologies, Inc. All Rights Reserved. > > > > > > ________________________________________________________________ > > Welcome to the Interaction Design Association (IxDA)! > > To post to this list ....... [EMAIL PROTECTED] > > Unsubscribe ................ http://www.ixda.org/unsubscribe > > List Guidelines ............ http://www.ixda.org/guidelines > > List Help .................. http://www.ixda.org/help > > > > > > -- > Jay A. Morgan > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- ~ will "Where you innovate, how you innovate, and what you innovate are design problems" --------------------------------------------------------------------------------------------- Will Evans | User Experience Architect tel: +1.617.281.1281 | [EMAIL PROTECTED] aim: semanticwill gtalk: semanticwill twitter: semanticwill skype: semanticwill --------------------------------------------------------------------------------------------- ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
