Has anyone done a longitudinal study before? What was your incentive
model like?

 

We're asking participants to commit to 8 sessions, happening roughly two
weeks apart. We are fully prepared for drop-outs but want to minimize
this, obviously.

 

We'd considered giving people some money for each session (say $50), and
then reserving the same amount of money for the very end, which would be
handed over if they complete all 8 sessions. So they'd get $50 every
session for 8 sessions, and get an extra $400 at the end if they
attended all 8. If they miss one of the 8, the bonus money wouldn't be
paid out.

 

The trouble is, if someone misses session 5, we are worried that such a
model might make them give up on sessions 6, 7 and 8. If they've already
blown the big pay-out at the end, why bother continuing?

 

Any suggestions on how we can use incentives to encourage long-term
participation?

 

Thanks,

Meredith

 

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Meredith Noble
Information Architect, Usability Matters Inc.
416.598.7770 x16
[EMAIL PROTECTED]
http://www.usabilitymatters.com <http://www.usabilitymatters.com> 

 

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