We're excited to announce that Matthew Milan, principal at Normative, will be presenting at the next IxDA Toronto meeting, exactly two weeks from today.
--------------- Saab Owners Never Forget: The Role of Novelty in Interaction Design Affordance and consistency are nice: nobody complains when you create something that is easy to use. But in the business world, being usable or even useful just isn't enough. Experiences need to stand out and drive brand recognition. The talk will explore the role of novelty in interaction design, and how it can be applied to create memorable branded interactions. In addition to digging into examples of how novel interactions have been used to build and reinforce brand affinity, the session will also explore the theories behind the use of novelty in design. Novelty isn't about making things different for the sake of being different. Instead novelty is a driver of innovation and change, and helps to more closely connect experiences with brands. Attendees will leave with a clear understanding of why novelty matters in interaction design, and what considerations go into using novelty to create strategic business advantage. --------------- Details: Centre for Social Innovation 215 Spadina Ave, Suite 120 Wednesday November 26, 7pm We will head to The Rivoli after the presentation for refreshments. Please RSVP on Upcoming if you're attending: http://upcoming.yahoo.com/event/1339417 Alternatively, if you're Upcoming-shy, email us: [EMAIL PROTECTED] Everyone is welcome - bring a colleague! Sign up for our mailing list to be notified of future events: http://groups.google.com/group/ixda-toronto/ Meredith & Matt IxDA Toronto Coordinators ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
