On Dec 2, 2008, at 12:06 AM, Fred Beecher wrote:
I'd highly suggest moving to a 30-day free trial. That really helps people get a feel for whether a piece of software will fit their needs. I wouldn't pay $40 USD just to try something out. I'd pay $0 USD and then pay full price if it works for me. I'm guessing many others would be in the same boat.
I'd have to agree with Fred on this one. A 30 day free trial is pretty standard practice and good business practice. Get it in their hands, let them figure out that they can't live w/o it and then make them pay for it to keep using it.
Even if you only convert 10% of your audience, that's more than you'll get than requiring a $40 payment to try it out. Not to mention, you have to consider that you're an unknown player in the market, which means you're up against potential customers wondering how easy it will be to cancel their $40 subscription if they don't like it.
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