Hello. I'm curious about methods for finding out why subscribers to a
site stop visiting that site. For example, imagine that I have some
social networking site, and I notice that some subscribers (some of
them new members, some old) simply stop visiting it. They don't cancel
their accounts, they just stop showing up.

How might I discover their reasons for dropping out? I imagine that
surveys can be automatically sent to people who don't log in for a
specified period of time, but I'm wondering if others may have
developed user research methods that would be less potentially
irritating to the users.

Thanks for any thoughts on the matter.

Mike


--------------------
Michael Stiso
HCI Research Scientist
SINTEF ICT
Oslo, Norway
http://mikestiso.com/


Want to help with a survey on design patterns? Please?
Check out this link, if you can spare 5-10 minutes. Thanks!

http://preview.tinyurl.com/63f9gq
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