Our Customer Evangelist, Betsy Weber, maintains a blog for our products and company: http://visuallounge.techsmith.com/ I don't have data on how much it drives sales, but it definitely increases customer engagement. I do have some anecdotal reports via customer feedback that at least some users have purchased upgrades based on new features, fixes, or tips posted in the blog. We also hear from some users that the tips and tricks on the blog have shown them new ways to use our products, and they've told other people about it, potentially increasing word-of-mouth sales... I have no idea how to quantify that, though. As an aside, I find our blog valuable as another place to gather feedback from users. Some users who don't call or email us sometimes post their feelings and experiences on our blog.
Cheers, Sylvania User Experience Designer TechSmith Corp. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
