Hi Allison, Here, i may not inline with Dr. Dori on market research vs design anthropology, and for me, market research is the goal while design anthropology is the way to the goal.
Here,design anthropology can be a powerful activity in design research ( instead of market research) for better design solution. It's attractive for designer as 1. Anthropology is for studying human culture, behavior and experience, that is to say humanness, which is the first important for interaction/experience design. 2. Anthropology is well developed with genre, method (culture), cases, and master piece (failures and success), which is a good foundation to develop design research methods ( as so designers already did for years, such as cooper mentioned the ethnography for design research) 3. It provides holistic as well as detail view on how design should be ( as good design research should be), such as for Japaneses are polite(compare to other estern Asia area), they may send a message before the formal contact with you ( such as phone call), this have the penitential to influence the design For e.g., for japaness mobile market, the initially cause is the difficulty to input japaness, which leads to emoji, and it develops as something more expressive than normal characters, that change the people;s image on messaging, and then develope a "sub mobile messaging culture" compare other market. If the product designer aware of this ( it's importance, and everyday using pattern), the things will become more clear. Regards, Jarod On Tue, Jan 13, 2009 at 7:49 AM, allison <[email protected]> wrote: > Hey Jarod, I'm not for or against the arguments on Dori Tunstall's > blog, but I'm curious to know your take on how design anthropology > vs market research could help designers think about the Japanese > mobile phone market. > > > . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . > Posted from the new ixda.org > http://www.ixda.org/discuss?post=37075 > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [email protected] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- http://designforuse.blogspot.com/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
