Numbers are great. Most designers should embrace them more, and claw and scream for more metrics where there are none.
BUT - they offer no starting point. You have to put something out there for people to react to in the first place. And it's more efficient to have a well-reasoned "first guess" based on personas and general good usability heuristics. If both "A" and "B" are mediocre, you're not going to convert them to awesome through incremental tweak-and-test sessions. Cindy -- The Experience is the Product - http://www.cindyalvarez.com On Fri, Jan 16, 2009 at 11:09 AM, Paul Bryan <[email protected]> wrote: > Hi, > > A colleague of mine and I were having coffee recently. I was telling him > about my user archetype (persona) development project. He snickered and > said, ³My team is delivering an individualized design experience based on > hard data. You¹re stuck in design yesteryear.² After this discussion I was > wondering: Is the future of interactive design strategy in the hands of > statisticians? What do you think? > > /pb > > Paul Bryan > Director, User Research and Experience Design > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [email protected] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
