On Sat, Jan 17, 2009 at 2:02 PM, < [email protected]> wrote:
> Send Discuss mailing list submissions to > [email protected] > > To subscribe or unsubscribe via the World Wide Web, visit > > http://lists.interactiondesigners.com/listinfo.cgi/discuss-interactiondesigners.com > > or, via email, send a message with subject or body 'help' to > [email protected] > > You can reach the person managing the list at > [email protected] > > When replying, please edit your Subject line so it is more specific > than "Re: Contents of Discuss digest..." > > > Today's Topics: > > 1. Re: Design Strategy: Archetypes vs. Analytics (Steve Baty) > 2. Re: Design Strategy: Archetypes vs. Analytics (Cindy Alvarez) > 3. Re: Data to support the ROI of an Intranet re-design (paul bryan) > 4. Re: Data to support the ROI of an Intranet re-design > (Angel Marquez) > 5. [Event] Austin UPA Happy Hour - Thursday, January 22nd at > VinoVino (Julie Lowe) > 6. [Event] NYC: Jan. 29 ?Doing More With Less: Sharing Tales of > Guerrilla IxD? (NYC IxDA) > 7. Re: 10 Most Common Misconceptions About User Experience > Design (Angel Marquez) > 8. Re: Whats in a name, my fellow Usability Experience > Specialists? (Edo Amin) > 9. Re: Strategic Interaction Design (Nathaniel Flick) > 10. Help us develop the next generation of interaction design > tools (Jared Bauer) > 11. Re: What's your favorite memory of Interaction 08? > (Todd Zaki Warfel) > 12. Re: Design Strategy: Archetypes vs. Analytics (Joe Lamantia) > 13. [Event] NYC UPA Jan 27: Andrew DeVigal presents at Bloomberg > (Elena Melendy) > 14. Re: Data to support the ROI of an Intranet re-design (Paul Eisen) > 15. Re: Reverse colour text and attention blindness (John McCarthy) > > > ---------------------------------------------------------------------- > > Message: 1 > Date: Sat, 17 Jan 2009 08:04:56 +1100 > From: Steve Baty <[email protected]> > Subject: Re: [IxDA Discuss] Design Strategy: Archetypes vs. Analytics > To: Katie Albers <[email protected]> > Cc: Paul Bryan <[email protected]>, Forum Interaction Design Ixda > <[email protected]> > Message-ID: > <[email protected]> > Content-Type: text/plain; charset=ISO-8859-1 > > Speaking as someone with a) a real passion for numbers; b) a degree in > mathematical & statistical modelling; and c) a bit of experience in this > thing we call user experience design - I have to wholeheartedly agree with > Katie's arguments below. > > We can learn *a lot* about people either individually or collectively by > surveying, recording, measuring, collating, analysing, aggregating and > reporting. But around the hard knot of clusters of similar-appearing people > such an undertaking might produce, is a whole fuzzy world of real > individuals. > > We humans are messy creatures: very hard to pin down, and sometimes prone > to > get all contrary when you try. We have emotions, hormones, moods, good days > & bad; we get obsessed, easily distracted; we change our minds. The numbers > won't tell that whole story - ever. > > The moment you become solely reliant on numerical data to describe people > you're making a very large and dangerous abstraction that is not justified > by the observed world. > > Steve > > 2009/1/17 Katie Albers <[email protected]> > > > The use of data sets encourages a false sense of knowledge on the part of > > people using them. As T.S. Eliot pointed out (and this is a paraphrase), > we > > have lost wisdom in knowledge, lost knowledge in information, and lost > > information in data. > > > > <snip> > > > > The acquisition of the zero, the definition of calculus, the practice of > > rigorous statistical analysis, mathematical modelling, all these things > are > > very important to our world and our culture today. But you can be fluent > in > > all of them and you still can't use them as the basic tools of developing > a > > strikingly good interaction, or experience or interface. > > > Don't forget negative numbers, the irrationals (pi etc), a complex numbers > (sqrt(-1) = i) ! None of which help explain people any better; although > very > good for engineering. > > > > > > > Numbers are attractive because they offer a sense of Correctness...there > is > > only one right answer (although, as we used to say at MIT, 2+2=5 for very > > large values of 2 and very small values of 5). That still doesn't mean > that > > they're always the right tool. > > > <snip> > > > > > > > Katie > > > > Katie Albers > > Founder & Principal Consultant > > FirstThought > > User Experience Strategy & Project Management > > 310 356 7550 > > [email protected] > > > > > -- > Steve 'Doc' Baty | Principal | Meld Consulting | P: +61 417 061 292 | E: > [email protected] | Twitter: docbaty | LinkedIn: > www.linkedin.com/in/stevebaty > > Blog: http://docholdsfourth.blogspot.com > Contributor - UXMatters - www.uxmatters.com > UX Book Club: http://uxbookclub.org/ - Read, discuss, connect. > > > ------------------------------ > > Message: 2 > Date: Fri, 16 Jan 2009 13:10:40 -0800 > From: Cindy Alvarez <[email protected]> > Subject: Re: [IxDA Discuss] Design Strategy: Archetypes vs. Analytics > To: IxDA <[email protected]> > Message-ID: > <[email protected]> > Content-Type: text/plain; charset=UTF-8 > > Numbers are great. Most designers should embrace them more, and claw and > scream for more metrics where there are none. > > BUT - they offer no starting point. You have to put something out there > for > people to react to in the first place. And it's more efficient to have a > well-reasoned "first guess" based on personas and general good usability > heuristics. If both "A" and "B" are mediocre, you're not going to convert > them to awesome through incremental tweak-and-test sessions. > > Cindy > -- > The Experience is the Product - http://www.cindyalvarez.com > > On Fri, Jan 16, 2009 at 11:09 AM, Paul Bryan <[email protected]> wrote: > > > Hi, > > > > A colleague of mine and I were having coffee recently. I was telling him > > about my user archetype (persona) development project. He snickered and > > said, ?My team is delivering an individualized design experience based on > > hard data. You?re stuck in design yesteryear.? After this discussion I > was > > wondering: Is the future of interactive design strategy in the hands of > > statisticians? What do you think? > > > > /pb > > > > Paul Bryan > > Director, User Research and Experience Design > > > > ________________________________________________________________ > > Welcome to the Interaction Design Association (IxDA)! > > To post to this list ....... [email protected] > > Unsubscribe ................ http://www.ixda.org/unsubscribe > > List Guidelines ............ http://www.ixda.org/guidelines > > List Help .................. http://www.ixda.org/help > > > > > ------------------------------ > > Message: 3 > Date: Fri, 16 Jan 2009 13:37:03 > From: paul bryan <[email protected]> > Subject: Re: [IxDA Discuss] Data to support the ROI of an Intranet > re-design > To: [email protected] > Message-ID: <[email protected]> > > When HP redesigned the @HP portal a couple of years ago, I remember > seeing detailed ROI case studies about it. There were significant > social network enhancements of their portal, so you might find > something relevant on that topic. A condensed case study is provided > by HP: h40110.www4.hp.com/soluzioni/pdf/PortalSuccesStory2.pdf. > > It seems to me that executives of larger companies talk more about > what is delivered by a portal, (Knowledge Management, Business > intelligence, etc.) than they do about the Portal itself. Especially > since they started getting excited about cloud computing. However, > CIO did run an article %u201CSeven Reasons for Your Company to Start > an Internal Blog%u201D (CIO.com, by C. G. Lynch). > > I was working with a corporation to measure ROI of a portal app using > Six Sigma, and it ran rather soft. If you%u2019re looking for the kind > of Portal ROI that impresses the Finance Dept., you have your work cut > out for you. > > I think you have a lot of ammunition out there, even in today's > rough environment. > > /pb > > > > . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . > Posted from the new ixda.org > http://www.ixda.org/discuss?post=37307 > > > > > ------------------------------ > > Message: 4 > Date: Fri, 16 Jan 2009 15:08:20 -0800 > From: "Angel Marquez" <[email protected]> > Subject: Re: [IxDA Discuss] Data to support the ROI of an Intranet > re-design > To: "paul bryan" <[email protected]> > Cc: [email protected] > Message-ID: > <[email protected]> > Content-Type: text/plain; charset=ISO-8859-1 > > http://www.nngroup.com/reports/intranet/design/ > > > ------------------------------ > > Message: 5 > Date: Sat, 17 Jan 2009 00:54:59 +0100 > From: "Julie Lowe" <[email protected]> > Subject: [IxDA Discuss] [Event] Austin UPA Happy Hour - Thursday, > January 22nd at VinoVino > To: <[email protected]> > Message-ID: <000a01c97835$d74e4300$85eac9...@com> > Content-Type: text/plain; > boundary="----_=_NextPart_001_01C97825.912E7267"; > charset="us-ascii" > > Join your fellow UX, IX and usability professionals for an evening of > mingling, conversation and drinks. We are in the process of reinvigorating > the Austin chapter of the Usability Professionals Association (UPA), so > please come out and help shape future gatherings and programs. And while > it's not a deal-breaker, please RSVP so that we can get a rough headcount. > See the RSVP link below. > > Date and Time: > Monday, January 22, 2009 > 6:00 PM > > Location: > VinoVino > 4119 Guadalupe Street > Austin, Texas 78751 > Map: http://tinyurl.com/8qqk4k > > RSVP: http://austinupa.ning.com/ then click on "January Happy Hour" in the > events section. > If you haven't signed up on the Austin UPA website, then you'll need to - > the link is on the upper right. > > We hope to see you there! > > > Julie Lowe > Sentient Services > > > > > > ------------------------------ > > Message: 6 > Date: Fri, 16 Jan 2009 22:25:58 -0500 > From: "NYC IxDA" <[email protected]> > Subject: [IxDA Discuss] [Event] NYC: Jan. 29 ?Doing More With Less: > Sharing Tales of Guerrilla IxD? > To: [email protected] > Message-ID: > <[email protected]> > Content-Type: text/plain; charset=ISO-8859-1 > > *"Doing More With Less: Sharing Tales of Guerrilla IxD" > * > Please join us for an open, community-based discussion on the art of doing > good interaction design during challenging times, moderated by IxDA Board > President Joshua Seiden. > > The event is free of charge and open to all interested parties. However, > for > security reasons, only those on the guest list will be admitted. Please > bring photo ID. > > ~ ~ ~ ~ ~ ~ ~ ~ ~ > Registration: http://tinyurl.com/IxDAJan09 > ~ ~ ~ ~ ~ ~ ~ ~ ~ > > WHEN > Thursday, January 29, 2009 > 6:30 - 7:00 p.m. Networking and light refreshments > 7:00 - 8:30 p.m. Discussion > Please plan to arrive by 7:00 p.m. as the security desk will close at that > time > > WHERE > Liquidnet > 498 Seventh Avenue (between 36th and 37th Streets) > 8th Floor > New York, NY 10012 > > Map: http://tinyurl.com/9ryhe4 > Subway: 1/2/3, A/C/E, NJ Transit to Penn Station; N/R/W, B/D/F/V, and PATH > to Herald Square > > ABOUT THE MODERATOR > Joshua Seiden manages the user experience design group at Liquidnet, an > electronic brokerage firm serving institutional equity traders. Previously, > he was the founder and President of 36 Partners, a NYC interaction design > and user experience consulting firm. In the 1990's, Josh served on the > leadership team at Cooper Interaction Design. While at Cooper, Josh worked > on projects for clients such as IBM and 3M, and managed Cooper's SAP > account. He has led training seminars in Cooper's goal-directed design > methodology, organized speaker series for IxDA NYC, and presented case > studies and papers at numerous conferences. > > ~ ~ ~ ~ ~ ~ ~ ~ ~ > Registration: http://tinyurl.com/IxDAJan09 > ~ ~ ~ ~ ~ ~ ~ ~ ~ > > See you there! > The IxDA NYC Local Leaders > > > ------------------------------ > > Message: 7 > Date: Fri, 16 Jan 2009 20:21:40 -0800 > From: "Angel Marquez" <[email protected]> > Subject: Re: [IxDA Discuss] 10 Most Common Misconceptions About User > Experience Design > To: "Daniel Szuc" <[email protected]> > Cc: [email protected] > Message-ID: > <[email protected]> > Content-Type: text/plain; charset=ISO-8859-1 > > http://instone.org/common-misconceptions-uxd > > > ------------------------------ > > Message: 8 > Date: Fri, 16 Jan 2009 20:44:01 > From: Edo Amin <[email protected]> > Subject: Re: [IxDA Discuss] Whats in a name, my fellow Usability > Experience Specialists? > To: [email protected] > Message-ID: <[email protected]> > > Can't numbers settle the question for us? :) Here's a Google Trends > graph of the relative strength of several of the above expressions, > in news and searches usage, during e recent 4 years. > http://www.google.com/trends?q=usability, user experience,interaction > design,information architect&ctab=0&geo=all&date=all&sort=0 > > > . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . > Posted from the new ixda.org > http://www.ixda.org/discuss?post=37257 > > > > > ------------------------------ > > Message: 9 > Date: Fri, 16 Jan 2009 23:33:29 > From: Nathaniel Flick <[email protected]> > Subject: Re: [IxDA Discuss] Strategic Interaction Design > To: [email protected] > Message-ID: <[email protected]> > > Ah yes, strategy. :) > > At my company there are no Project Managers (insane, right?!) so we > IxDers are tasked with inital Project Management (ie. strategy). > > Ignoring that whole can of worms, I think IxD can serve as the > initial strategists for a project and probably shoud, by definition. > Where the problems occur are combining IxD with other methodologies > such as Agile/Scrum/XP (Extreme Programming) that believe in a fast > moving process that directly conflicts with Interaction Design. > > What we're doing now is developing a spreadsheet for the next 6 > months of work, combining two large projects, so that there's no > duplication of tasks. That way we can insert ourselves into the > process at the beginning and we can direct the Scrum Milestones with > Interaction Design. > > I'd say strategy takes a huge role in a usable design, and it makes > it work. > > > . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . > Posted from the new ixda.org > http://www.ixda.org/discuss?post=36819 > > > > > ------------------------------ > > Message: 10 > Date: Sat, 17 Jan 2009 10:58:19 +0100 > From: "Jared Bauer" <[email protected]> > Subject: [IxDA Discuss] Help us develop the next generation of > interaction design tools > To: <[email protected]> > Message-ID: <[email protected]@gmail.com> > Content-Type: text/plain; boundary="0016369205b140ff040460a4a8a8"; > charset="us-ascii" > > Hello All, > > Would you like to help us develop the next generation of interaction design > tools? The DUCT project team at University of Michigan's School of > information is conducting research on the practices of designers working at > the frontiers of new technologies and application types. We are currently > looking for designers who are willing to talk to us about projects they > have > done involving designing interactions for "off the desktop" and > "context-aware" computing (e.g., location-aware applications, smart > spaces). > The goal of this study is to gather requirements for a next generation > toolkit for designing, developing and testing ubiquitous computing systems. > > Click here to learn more about our study and to see how you can get > involved > [http://www.si.umich.edu/mwnewman/projects/ubiDesignStudyOverview.html]. > > -- > Jared Bauer > Masters Student > School of Information > University of Michigan > www.swarmthink.com > > > > > ------------------------------ > > Message: 11 > Date: Sat, 17 Jan 2009 08:26:01 -0500 > From: Todd Zaki Warfel <[email protected]> > Subject: Re: [IxDA Discuss] What's your favorite memory of Interaction > 08? > To: Angel Anderson <[email protected]> > Cc: [email protected] > Message-ID: <[email protected]> > Content-Type: text/plain; charset=US-ASCII; format=flowed; > delsp=yes > > The way the organizing team drew large arrows and color coded maps on > the sidewalks with chalk to help people find their way to the > different venues. > > Cheers! > > Todd Zaki Warfel > President, Design Researcher > Messagefirst | Designing Information. Beautifully. > ---------------------------------- > Contact Info > Voice: (215) 825-7423 > Email: [email protected] > AIM: [email protected] > Blog: http://toddwarfel.com > Twitter: zakiwarfel > ---------------------------------- > In theory, theory and practice are the same. > In practice, they are not. > > > > > > ------------------------------ > > Message: 12 > Date: Sat, 17 Jan 2009 14:26:05 +0100 > From: Joe Lamantia <[email protected]> > Subject: Re: [IxDA Discuss] Design Strategy: Archetypes vs. Analytics > To: Paul Bryan <[email protected]> > Cc: [email protected] > Message-ID: <[email protected]> > Content-Type: text/plain; charset=WINDOWS-1252; format=flowed; > delsp=yes > > Paul > > Sounds a bit like a hostile colleague to me. In these sorts of cases, > it's often best to step aside, and let them proceed straight on at > full speed :) > > As long as his team's failure (and if they really are looking only at > numbers, and he isn't just pulling your chain, then they will likely > fail in some notable fashion) doesn't adversely affect you, experience > recommends letting them jump off of the quantitative cliff without too > much interference. > > If your work is decent, it will only make you look better by > comparison... > > Cheers, > Joe Lamantia > On Jan 16, 2009, at 8:09 PM, Paul Bryan wrote: > > > Hi, > > > > A colleague of mine and I were having coffee recently. I was telling > > him > > about my user archetype (persona) development project. He snickered > > and > > said, ?My team is delivering an individualized design experience > > based on > > hard data. You?re stuck in design yesteryear.? After this discussion > > I was > > wondering: Is the future of interactive design strategy in the hands > > of > > statisticians? What do you think? > > > > /pb > > > > Paul Bryan > > Director, User Research and Experience Design > > > > ________________________________________________________________ > > Welcome to the Interaction Design Association (IxDA)! > > To post to this list ....... [email protected] > > Unsubscribe ................ http://www.ixda.org/unsubscribe > > List Guidelines ............ http://www.ixda.org/guidelines > > List Help .................. http://www.ixda.org/help > > [email protected] | www.joelamantia.com > > "I have not failed. I've just found 10,000 ways that won't work." - > Thomas Edison > > > > > > > > ------------------------------ > > Message: 13 > Date: Sat, 17 Jan 2009 12:54:05 -0500 > From: "Elena Melendy" <[email protected]> > Subject: [IxDA Discuss] [Event] NYC UPA Jan 27: Andrew DeVigal > presents at Bloomberg > To: [email protected] > Message-ID: > <[email protected]> > Content-Type: text/plain; charset=UTF-8 > > The New York City Usability Professionals Association cordially invites > local IxDA members to: > > *Telling Interactive Stories: The New York Times and the Online News > Experience* > > a presentation by *Andrew DeVigal,* multimedia editor for *The New York > Times* > > Tuesday, January 27 at 6:00 pm > > How do we create compelling online news experiences? First, we traverse the > multimedia landscape to gather the pieces of our narrative: text, visuals > and data. Next, we design that story as one seamless experience in a simple > interface. Oh, and we mustn't forget to make it flexible enough to allow > last-minute changes and updates. In this presentation, we'll examine case > studies from The New York Times and explore some outside-the-box thinking. > > REGISTRATION > Tickets are $15 for non-members and $10 for members. > Please join NYC UPA for $15 annually and receive your first discount now. > Registration closes at 12:00 pm on Friday, January 23. > Tickets are transferable until 12:00 pm on Monday, January 26 by emailing > rsvp [at] nycupa [dot] org. You must be on the attendance list to enter the > building. > Please register at: http://tinyurl.com/9mm4hu* > > *LOCATION > Bloomberg L.P. > 731 Lexington Avenue (between 58th & 59th streets) > Yes, the party will be similar to the IxDA bash at Bloomberg. A photo ID is > necessary to enter. > MAP: http://tinyurl.com/8cmbh2 > > SCHEDULE > 6:00 pm ? 7:00 pm | Networking & refreshments > 7:00 pm ? 7:15 pm | Announcements > 7:15 pm ? 8:30 pm | Presentation and Q&A > 8:30 pm ? 9:30 pm | More networking & refreshments > > SPEAKER > Andrew DeVigal is multimedia editor for *The New York Times* as well as the > co-founder of DeVigal Design, a print and interactive communications > agency. > In the news industry since 1993, he runs Interactive Narratives, a website > sponsored by the Online News Association and dedicated to capturing the > best > in online visual storytelling. > > Andrew was recently profiled as a leading "renegade cybergeek" by *New > York*magazine. See > http://tinyurl.com/8juuqn. > Here's Andrew's perspective on the rapid transformation of today's news > media: > > "It's an exciting moment in the industry as new technologies enrich the > possibilities of journalism, giving us, storytellers, the ability to better > organize and present complex information as well as enhance the experience > of telling interactive stories through the fusion of text, photo, video, > audio and infographics." > > For more information, please visit NYC UPA at http://nycupa.org. > > ------------------------------ > > Message: 14 > Date: Sat, 17 Jan 2009 11:15:58 > From: Paul Eisen <[email protected]> > Subject: Re: [IxDA Discuss] Data to support the ROI of an Intranet > re-design > To: [email protected] > Message-ID: <[email protected]> > > Neil, with respect to testimonials on business impact, the Neilsen > Norman reports suggested by Angel's earlier post is a good start. > With respect to quantitative ROI of community features, however, I > would be surprised if there is any decent numbers out there that you > could apply to your own environment. In my experience, these features > are normally supported when there is political will, in the same way > an organization normally doesn't require a quantitative business > case to put telephones on their employees' desks. > > Paul > > > . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . > Posted from the new ixda.org > http://www.ixda.org/discuss?post=37307 > > > > > ------------------------------ > > Message: 15 > Date: Sat, 17 Jan 2009 12:19:08 > From: John McCarthy <[email protected]> > Subject: Re: [IxDA Discuss] Reverse colour text and attention > blindness > To: [email protected] > Message-ID: <[email protected]> > > > The problem is that some users seem to completely ignore the other > tabs in an in-page tab panel - even when the tab headings are clearly > relevent to their task. > > Obviously any tab panel should have some element of foreground and > background in the design but if the background is never even used > then it becomes a problem. > > > > > > > > . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . > Posted from the new ixda.org > http://www.ixda.org/discuss?post=37296 > > > > > ------------------------------ > > ________________________________________________________________ > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [email protected] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > > End of Discuss Digest, Vol 64, Issue 17 > *************************************** > -- Pamela Migliore Independent Consultant #95723659 970.222.2732 [email protected] www.mycmsite.com/pammigliore Creative Memories your life | your story | your way ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
