People are best at doing things they know already works.

Learn their language and then figure out a simple translation so you can
help them see how their "already great work" could be added to.

Find a willing partner (one of "them) to work through what you are thinking
with.

When there is time inviting people into the process rather than challenging
will always yield better results.

Chris Finlay
www.twitter.com/chrisfinlay
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