Hello Maureen,

If you have access to the ACM Digital Library, you'll find some articles
that might be useful.  For example, here is one that has some information on
the visual properties of tag clouds:

Bateman, S., Gutwin, C., and Nacenta, M. 2008. Seeing things in the clouds:
the effect of visual features on tag cloud selections. In *Proceedings of
the Nineteenth ACM Conference on Hypertext and Hypermedia* (Pittsburgh, PA,
USA, June 19 - 21, 2008). HT '08. ACM, New York, NY, 193-202. DOI=
http://doi.acm.org/10.1145/1379092.1379130

Here is a portion of the abstract:
"Tag clouds are a popular method for visualizing and linking
socially-organized information on websites. Tag clouds represent variables
of interest (such as popularity) in the visual appearance of the keywords
themselves - using text properties such as font size, weight, or colour.
Although tag clouds are becoming common, there is still little information
about which visual features of tags draw the attention of viewers. As tag
clouds attempt to represent a wider range of variables with a wider range of
visual properties, it becomes difficult to predict what will appear visually
important to a viewer. To investigate this issue, we carried out an
exploratory study that asked users to select tags from clouds that
manipulated nine visual properties. Our results show that font size and font
weight have stronger effects than intensity, number of characters, or tag
area; but when several visual properties are manipulated at once, there is
no one property that stands out above the others."

A few more Web references:

 Kasser, O., & Lemire, D. Tag-Cloud Drawing: Algorithms for Cloud
Visualization. Proc. Tagging and Metadata for Social Information
Organization Workshop. In conjunction with WWW '07. 10 pages. Available at
www2007.org/workshops/paper_12.pdf

Hassan-Montero, Y., & Herrero-Solana, V. Improving tag-clouds as visual
information retrieval interfaces. Proc. InfoSciT2006. 6 pages. Available at
http://www.nosolousabilidad.com/hassan/ improving_tagclouds.pdf

Zeldman, J. Tag clouds are the new mullets. Accessed Sept. 8, 2007.
http://www.zeldman.com/daily/0405d.shtml

You might deconstruct tag clouds into goals, objects, and attributes and
look at the consequences of changes in those items:

Number of items presented
Algorithms for sizing
Size difference to input difference
Color
Font
Ordering (alpha versus most frequent to least frequent)
Size of text
Goals and whether there is a user goal that calls for tag clouds
Degree of clutter of the cloud
Number of words allowed in an item in the cloud
Using other variables beside frequency to create the cloud
Adjusting the tag cloud (look at the cloud by gender/age/and other
variables.  I might be curious what items are popular with "Interaction
designers" for example.

Chauncey
..........











On Thu, Jan 29, 2009 at 1:32 PM, USABILITY MEDIC
<[email protected]>wrote:

> Hi All,
>
> Does anyone know of any resources regarding the drawbacks of tag clouds or
> the debate about their value versus their drawbacks.  I have a bee in my
> bonnet about them and would like write a point of view but want to do
> appropriate research first.  I found one previous thread herein and intend
> to google into the wee hours but if anyone can help shorten my research time
> by pointing me in a direction, I'd be most appreciative.
>
> And of course, if anyone in the group has opinions, they are most welcome
> as well J
>
> Thanks,
> Maureen
>
>
> Maureen Murphy
> President
>
>
>
>
>
>
> 516-670-8000
> www.usabilitymedic.com
>
>
>
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