I'm curious if anybody has some thoughts on the addition to promo codes to ecommerce pages of a site. Our client will have a lot of email and direct mail campaigns that lead users to input promo codes to get specific localized savings. We want to make it easy for these users to access and include the codes for savings.
One thought is if we make the promo code entry global and overly pervasive, users without promo codes may feel left out and defer their purchase until they can find one? (not sure if this is even an issue). A couple of options we can take: 1) Include the ability to add promo codes on a hidden page associated to the DM or Email 2) Include the ability to add promo codes on all product pages next to a summary configurator 3) Include the ability to add promo codes only on a promo code page associated to a special pricing page 4) Include the ability to add promo codes only on the checkout experience I'm sure there are a few other options as well as combining some of the options but those are the first ones that come to mind. Any/All feedback would be much appreciated. Thanks in advance! -- Adrian Chong www.adrianchong.com/blog ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
