1. User Advocate.
2. User Advocate.
3. User Advocate.

Seriously though.  Someone who can create the most innovative and
beautiful wireframes and prototypes etc. is not as useful as someone
who promotes the end user's views to the larger project team.

A second key role is to interact and often translate between
marketing and development. A good interaction designer needs to be
able to speak both marketese and developerese. He/she needs to be
able to create wireframes, prototypes and specs need to be meaningful
to both marketing and developers.

Third role is to own the design and make sure it meets internal
stakeholder and end user needs. By this I don't mean "I own it
therefore what I say goes." I mean that the interaction designer is
the central resource for the interaction design -- taking feedback
from marketing and development to ensure the design meets business
needs and works within technical constraints etc. etc. 

Heather


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=38049


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