On 5 Feb 2009, at 06:43, Bryan Minihan wrote:
[snip]
I searched the archives here, but I'm interested in any research
that shows that these smart agents really do increase conversions by
10%, what kind of conversions they are, and whether they negatively
impact other metrics severely enough to offset the 10%.
[snip]
No data - but I imagine that it would depend very much on the context.
For example - I probably would not want to deal with a human when I
want to buy a particular book. I probably would like to talk to a
human if I was trying to negotiate a support contract.
As ever - it depends :-)
Cheers,
Adrian
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